Writing simply, and in an alive tone, using everyday words is more forthcoming and refreshing, than using unnatural sounding words.
Write like a human.
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Similar ideas to Write how you Speak
Authenticity—sounding like yourself and using everyday language—is key to getting your message across to an audience,
Writing well is about more than choosing the right words. Tone, or the attitude your writing uses, gives your writing far more context than just the words you choose. It tells prospective customers if you are fun-loving, serious, quirky, or uber professional.
The tone needs to be adjusted...
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