ClickUp: The Numbers

For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world.

Let’s look at the numbers.

• Over 4 million users
• 85K paying customers
• $4B valuation for a private company
• $20M ARR within two years while bootstrapped

How did ClickUp achieve this? By following these strategies:

• Achieves natural product fit.
• Executes a product-lead content strategy.
• Drives brand awareness through social media and videos.
• Uses feedback to create a better product.
• Handles shipping new features and bug fixes.