Define Your Value Proposition - Deepstash
Become a Marketing Pro

Learn more about startup with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

Define Your Value Proposition

Define Your Value Proposition

How do you make your audience see that you offer a new solution in the market? First, create and define your value proposition.

Your value proposition is expected to set you apart from your competitors and highlight your product’s benefits.

For ClickUp, their value proposition was simple — one app to replace them all and help you save one day every week. Simple, yet efficient. 

24

101 reads

MORE IDEAS ON THIS

Solving Audience Problems Through Product-Led Content

Product-led content isn’t just another buzzword that founders and marketers throw around to make themselves sound smart. On the contrary, it’s a proven method to create content that quickly differentiates you from the competition and highlights your unique value to existing and potential customer...

24

65 reads

Specify Your Minimum Viable Product (MVP) Feature Set

Specify Your Minimum Viable Product (MVP) Feature Set

A minimum viable product (MVP) is the barest or most basic version of a new product used to test the market and gain the attention of potential customers.

The idea at this stage is to collect enough feedback from your target audience to understand your product’s strengths and weaknesses to ...

25

104 reads

The Bottom Line

For ClickUp, the product-market fit was what mattered the most. Achieving this first allowed them to knock every other thing they did out of the park.

And it’s safe to say that their method works, considering how far they’ve come in a really tough space.

23

66 reads

Tailored For Team Management Projects

Tailored For Team Management Projects

Since the landing page is tailored to a Team Manager's specific needs, they’ll immediately feel like ClickUp is the tool for them. That’s the power use-case-driven content holds.

Although the template page and landing pages aren’t performing so well in terms of organic traffic (yet), they s...

25

57 reads

ClickUp: The Numbers

ClickUp: The Numbers

For a company created in 2017, ClickUp has enjoyed remarkable success in the project management space — one of the most competitive software markets in the world.

Let’s look at the numbers.

  • Over 4 million users
  • 85K paying customers
  • $4B valuation for a private comp...

24

235 reads

How ClickUp Attracts Users Through Long-tail Keywords

How ClickUp Attracts Users Through Long-tail Keywords

Every month, over 767K people find ClickUp through organic search. 

A significant percentage comes from specific long-tail terms people are looking for. And these long-tail keywords usually get thousands of searches every month.

ClickUp has other articles that target and rank for ...

24

93 reads

Finding Natural Product-Market Fit: Determine Your Target Customer

Finding Natural Product-Market Fit: Determine Your Target Customer

The first step to achieving product-market fit is to find out who you want to serve with your product. 

ClickUp seems to have found its ideal target customer early on, considering that the tool was created in the first place to help the founder’s team internally manage their responsibilitie...

25

136 reads

Test your MVP with Customers

Test your MVP with Customers

The final step to achieving product-market fit is to test your MVP with real customers. These customers typically leave feedback concerning the user experience, messaging, and functionality of the tool.

But how did ClickUp find its first customers to help complete the final step to achievin...

25

83 reads

Identify Customer Needs that Current Products Don’t Satisfy

Identify Customer Needs that Current Products Don’t Satisfy

After identifying your target customer, the next step is to uncover the unmet or unsatisfied needs of said customer.

In 2017, the project management space was already overflowing with tools, but most of them did only one thing really well, making people have to use different tools for their...

24

119 reads

Building Competitor Comparison Pages

Building Competitor Comparison Pages

We’ve already established that ClickUp is in a tough industry with many competitors fighting for some share in the same market. 

People want to know how ClickUp and other project management tools compare to each other.

It’s evident that the people performing these searches are way pas...

24

60 reads

Driving Growth Through Paid Efforts and Social Media

Driving Growth Through Paid Efforts and Social Media

Now that ClickUp had achieved a natural product-market fit thanks to its organic users, it was only a matter of time before they started advertising the living daylights out of their tool. After all, they’re in a competitive landscape.

Aside from the search engine ads we just covered, Click...

24

57 reads

How ClickUp Utilizes Instagram

How ClickUp Utilizes Instagram

  • They create behind-the-scenes content around how business is done at ClickUp. This, in a way, helps the company become more relatable to its audience.
  • They show off their employees. Doing so helps people see ClickUp as a company that values its employees and helps them take a peek at...

23

56 reads

Develop Your MVP Prototype

Develop Your MVP Prototype

Once you’ve decided on your MVP’s feature set, it’s now time to create a prototype. 

The prototype helps you picture how you expect people to use the features you just created. And it is primarily used to access design flaws in your product’s usability.

It is also what brings the MVP ...

25

93 reads

AFRICAN PROVERB- ON THE VALUE OF FEEDBACK

Ears that do not listen to advice accompany the head when it is chopped off.

AFRICAN PROVERB- ON THE VALUE OF FEEDBACK

25

65 reads

First-Movers Advantage and Why You Should Ship as Fast as Possible

First-Movers Advantage and Why You Should Ship as Fast as Possible

ClickUp undoubtedly had some ground to cover considering when they entered the market, and they covered said ground by shipping new features and fixing bugs as fast as possible.

In fact, for more than two years now, ClickUp has shipped a new product release every Friday. As expected, these ...

24

56 reads

CURATED FROM

CURATED BY

sheilaja

Product designer

The right way to navigate an SaaS tool.

Related collections

More like this

3. Differentiate Your Game

Now that you understand your competitors and your own audience, you’ll also have to identify ways to set your game apart from well-established products and newcomers alike. As you probably know, the gaming market is very large and very crowded, so your vision for your app must offer something you...

Don't underestimate the value of your perspective

Young or inexperienced people are often reluctant to share ideas because they are not in a position to do so.
Shift your mindset: Never underestimate the value your perspective brings to the table. If you remain silent, you are effectively choosing not to help the...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates