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The Ideal Competitor Slide

The Ideal Competitor Slide

The headline of the competitor slide is how your company has meaningful, defendable differentiation. We sometimes call this the moat, which needs to follow at least three principles:

  • Prove that your company has defendable differences from competitors.
  • Prove why these are THE differentiators that’ll make your company a winner.
  • Prove you are accurately portraying the information above.


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Advice To Follow

Advice To Follow

  • Founders lose credibility because they purposely or inadvertently downplay their competitors.
  • Spend the time thinking deeply about your unique insights and unfair advantages. It’s very possible you don’t have it. This step will not only help you raise, but also increase your chances ...


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The Problem With A Slide In The Pitch Deck

The Problem With A Slide In The Pitch Deck

The Premise: Pitching a startup idea or a company to investors using the Pitch Deck.

One slide, in particular, is given the same feedback by a venture capitalist across a bunch of founders:


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The First Principle

The First Principle

The first principle is easy. You need to provide how your company is different from everyone else.

Most companies can get this far. This comes primarily in a mix of two flavours:

(1) How our solution is different (unique insight) or

(2) How our execution is different (


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  • Founders "straw-man" competitors, replacing the product of competitors with more convenient ones from which to differentiate.
  • Excluding real competitors, and only share competitors that are easy to differentiate.
  • This happens when they are living in denial, and even claim tha...


24 reads




Engineer for manufacturing systems

The Problem slide in your pitch deck.

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