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The headline of the competitor slide is how your company has meaningful, defendable differentiation. We sometimes call this the moat, which needs to follow at least three principles:
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The Premise: Pitching a startup idea or a company to investors using the Pitch Deck.
One slide, in particular, is given the same feedback by a venture capitalist across a bunch of founders:
The first principle is easy. You need to provide how your company is different from everyone else.
Most companies can get this far. This comes primarily in a mix of two flavours:
(1) How our solution is different (unique insight) or
(2) How our execution is different (
Engineer for manufacturing systems
The Problem slide in your pitch deck.
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