The Most Common Problem Slide in Your Pitch Deck - Deepstash

Keep reading for FREE

The Problem With A Slide In The Pitch Deck

The Problem With A Slide In The Pitch Deck

The Premise: Pitching a startup idea or a company to investors using the Pitch Deck.

One slide, in particular, is given the same feedback by a venture capitalist across a bunch of founders: Competition.

Why competitor slides are often less than ideal is because founders are experts of their companies and users (or at least they should be), but often are not experts in their competitors. But they spend the same amount of time structuring this slide as every other slide.

5

36 reads

The Ideal Competitor Slide

The Ideal Competitor Slide

The headline of the competitor slide is how your company has meaningful, defendable differentiation. We sometimes call this the moat, which needs to follow at least three principles:

  • Prove that your company has defendable differences from competitors.
  • Prove why these are THE differentiators that’ll make your company a winner.
  • Prove you are accurately portraying the information above.

6

33 reads

The First Principle

The First Principle

The first principle is easy. You need to provide how your company is different from everyone else.

Most companies can get this far. This comes primarily in a mix of two flavours:

(1) How our solution is different (unique insight) or

(2) How our execution is different (unfair advantage).

Recommendation: Go beyond the easy step.

6

26 reads

Advice To Follow

Advice To Follow

  • Founders lose credibility because they purposely or inadvertently downplay their competitors.
  • Spend the time thinking deeply about your unique insights and unfair advantages. It’s very possible you don’t have it. This step will not only help you raise, but also increase your chances of building a successful startup.
  • Think and communicate in terms of trade-offs. Your competitors are not dumb. Why did they choose one model over another? What are the trade-offs? And why did you choose this trade-off that positions you to win. It needs to relate back to your core messages.

5

16 reads

Straw-Manning

Straw-Manning

  • Founders "straw-man" competitors, replacing the product of competitors with more convenient ones from which to differentiate.
  • Excluding real competitors, and only share competitors that are easy to differentiate.
  • This happens when they are living in denial, and even claim that they don't have any competitors, which is always an illusion.

5

24 reads

CURATED BY

juhic

Engineer for manufacturing systems

CURATOR'S NOTE

The Problem slide in your pitch deck.

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro