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What Is Opportunity Cost

Learn more about startup with this collection

The impact of opportunity cost on personal and professional life

Evaluating the benefits and drawbacks of different choices

Understanding the concept of opportunity cost

What Is Opportunity Cost

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Advice To Follow

Advice To Follow

  • Founders lose credibility because they purposely or inadvertently downplay their competitors.
  • Spend the time thinking deeply about your unique insights and unfair advantages. It’s very possible you don’t have it. This step will not only help you raise, but also increase your chances of building a successful startup.
  • Think and communicate in terms of trade-offs. Your competitors are not dumb. Why did they choose one model over another? What are the trade-offs? And why did you choose this trade-off that positions you to win. It needs to relate back to your core messages.

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The Problem With A Slide In The Pitch Deck

The Problem With A Slide In The Pitch Deck

The Premise: Pitching a startup idea or a company to investors using the Pitch Deck.

One slide, in particular, is given the same feedback by a venture capitalist across a bunch of founders:

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Straw-Manning

Straw-Manning

  • Founders "straw-man" competitors, replacing the product of competitors with more convenient ones from which to differentiate.
  • Excluding real competitors, and only share competitors that are easy to differentiate.
  • This happens when they are living in denial, and even claim tha...

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The Ideal Competitor Slide

The Ideal Competitor Slide

The headline of the competitor slide is how your company has meaningful, defendable differentiation. We sometimes call this the moat, which needs to follow at least three principles:

  • Prove that your company has defendable differences from competitors.

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The First Principle

The First Principle

The first principle is easy. You need to provide how your company is different from everyone else.

Most companies can get this far. This comes primarily in a mix of two flavours:

(1) How our solution is different (unique insight) or

(2) How our execution is different (

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CURATED FROM

CURATED BY

juhic

Engineer for manufacturing systems

The Problem slide in your pitch deck.

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