Learn more about startup with this collection
The impact of opportunity cost on personal and professional life
Evaluating the benefits and drawbacks of different choices
Understanding the concept of opportunity cost
Straw-Manning
- Founders "straw-man" competitors, replacing the product of competitors with more convenient ones from which to differentiate.
- Excluding real competitors, and only share competitors that are easy to differentiate.
- This happens when they are living in denial, and even claim that they don't have any competitors, which is always an illusion.
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The Problem With A Slide In The Pitch Deck
The Premise: Pitching a startup idea or a company to investors using the Pitch Deck.
One slide, in particular, is given the same feedback by a venture capitalist across a bunch of founders:
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The Ideal Competitor Slide
The headline of the competitor slide is how your company has meaningful, defendable differentiation. We sometimes call this the moat, which needs to follow at least three principles:
- Prove that your company has defendable differences from competitors.
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The First Principle
The first principle is easy. You need to provide how your company is different from everyone else.
Most companies can get this far. This comes primarily in a mix of two flavours:
(1) How our solution is different (unique insight) or
(2) How our execution is different (
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Advice To Follow
- Founders lose credibility because they purposely or inadvertently downplay their competitors.
- Spend the time thinking deeply about your unique insights and unfair advantages. It’s very possible you don’t have it. This step will not only help you raise, but also increase your chances ...
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CURATED FROM
CURATED BY
The Problem slide in your pitch deck.
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