What Is the Default Bias - Deepstash
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What Is the Default Bias

Another name for the Default Bias is the Status Quo Bias

The Default Bias states that people tend to stick to the default thinking that it is some sort of recommendation.

We Do This when we are especially not familiar with a certain platform

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Why Should You Care?

Tools and Design principles might change but human thinking does not.

If you want to create higher quality designs and generate more conversions then you should care about psychological effects such as these.

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Why Does This Effect Take Place

This effect is consistent with the loss of aversion tendency that humans have.

  • We as humans think that sticking with the default is the safe thing to do
  • Decision Making Can Be Overwhelming

When faced with a choice humans have learned over time that the status quo is...

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Examples In Real Life

Some examples is with a lot of game settings, users tend to stick with the default and only change it when they are experienced.

Another example of this is with the voicemail on our phone, rarely do we change the settings on our phone.

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Application In Design

To use the application of this effect when you want users to opt into an email allow the functionality of facebook and google making the process more smooth.

Another way that you can apply this in your designs is by having the default to be opt-in because people are more likely to not chang...

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It can Help You In Your Daily Life

Utilizing the Status Quo Bias can also help you in your daily life when you realize yourself avoiding taking an action out of fear or laziness you will be able to reprogram your thinking

You can avoid the Status Quo Bias In your life by

  • Constantly Analyze all the decisions and op...

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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs

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Status quo bias

Status quo bias

Status quo bias is when we prefer that our environment and situation should remain unchanged.

The bias has the most impact in the area of decision-making, as we tend to prefer the more familiar choice over the less familiar, but often better, option.

The Impact Bias

The Impact Bias

It's present when we tend to overestimate the length or intensity of happiness that major events will create. The Impact Bias is one example of affective forecasting, which is a social psychology phenomenon that refers to our generally terrible ability as humans to predict our future emoti...

Biases That Influence Us Subconsciously

  • Bias from mere association seeing situations as identical because they seem similar.
  • Self-serving bias: Overly positive view of our abilities and future.
  • Confirmation bias: Looking for evidence that confirms our actions and b...

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