Status Quo Bias - The Decision Lab

To use the application of this effect when you want users to opt into an email allow the functionality of facebook and google making the process more smooth.

Another way that you can apply this in your designs is by having the default to be opt-in because people are more likely to not change it.

Tools and Design principles might change but human thinking does not.

If you want to create higher quality designs and generate more conversions then you should care about psychological effects such as these.

This effect is consistent with the loss of aversion tendency that humans have.

• We as humans think that sticking with the default is the safe thing to do
• Decision Making Can Be Overwhelming

When faced with a choice humans have learned over time that the status quo is the most safe option

Utilizing the Status Quo Bias can also help you in your daily life when you realize yourself avoiding taking an action out of fear or laziness you will be able to reprogram your thinking

You can avoid the Status Quo Bias In your life by

• Constantly Analyze all the decisions and options that you have available will help you

Follow me for Daily, and I mean Daily, posts about UX Design, Human Phycology and Visual Design. I also talk about how you can learn better. Make sure you follow so you don't miss a single post :)