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Why Does This Effect Take Place
This effect is consistent with the loss of aversion tendency that humans have.
- We as humans think that sticking with the default is the safe thing to do
- Decision Making Can Be Overwhelming
When faced with a choice humans have learned over time that the status quo is the most safe option
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What Is the Default Bias
Another name for the Default Bias is the Status Quo Bias
The Default Bias states that people tend to stick to the default thinking that it is some sort of recommendation.
We Do This whe...
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Why Should You Care?
Tools and Design principles might change but human thinking does not.
If you want to create higher quality designs and generate more conversions then you should care about psychological effects such as these.
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Examples In Real Life
Some examples is with a lot of game settings, users tend to stick with the default and only change it when they are experienced.
Another example of this is with the voicemail on our phone, rarely do we change the settings on our phone.
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Application In Design
To use the application of this effect when you want users to opt into an email allow the functionality of facebook and google making the process more smooth.
Another way that you can apply this in your designs is by having the default to be opt-in because people are more likely to not chang...
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It can Help You In Your Daily Life
Utilizing the Status Quo Bias can also help you in your daily life when you realize yourself avoiding taking an action out of fear or laziness you will be able to reprogram your thinking
You can avoid the Status Quo Bias In your life by
- Constantly Analyze all the decisions and op...
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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs
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Common Explanations for Status Quo Bias
These explanations are all irrational for preferring the status quo:
- Loss Aversion: When we make decisions, we weigh the potential for loss more heavily than the potential for gain.
- Sunk Costs: We continue to invest resources like time, mone...
Status quo bias
Status quo bias is when we prefer that our environment and situation should remain unchanged.
The bias has the most impact in the area of decision-making, as we tend to prefer the more familiar choice over the less familiar, but often better, option.
Framing Effect
Imagine that there is an outbreak of a deadly disease that will kill 600 people and you must choose between the two options -
- Option 1: Guarantees that 200 people will live.
- Option 2: Provides a one-third probability that all 600 people will ...
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