The Complexity Of Relationships

Researchers have theorized that a sense of humor is made up of six basic variables:

1. the cognitive ability to create or understand jokes
2. an appreciation, and enjoyment of jokes
3. behavior patterns of joking and laughing
4. cheerful or humorous temper...

We know that a habit cannot be eradicated. Instead, it must be replaced. Most habits are most malleable when the golden rule is applied:

To change a habit, you must keep the old cue, and deliver the old reward, b...

• How simple something looks is not a reflection of how simple it is to use. If complexity is a constant, then there are trade-offs.
• Things don't always need to be very simple for users. When a product or service is too simple, users can feel robbed of control. We should recognize th...