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Two strategies
When it comes to setting strategy, there are benefits to both popular and loner strategies.
- Popular strategies are those that are identified by the crowds. The more people that choose a strategy, the better the strategy performs.
- Loner strategies are those that are identified by only one person. If you want to outperform the crowd, you've got to do something the group isn't doing.
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Strategy development and internal reviews often center on precedents, trends, and due diligence. They address"what will happen." Change the question to "what may happen" :
When we need to make a decision, we tend to ask "What should we do?" However, it narrows our thinking to one right decision.
If you want to outperform the crowd, learn the following two essential skills.
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The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits. Here are the best marketing strategies for small businesses.
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Top Marketing Strategies for Small Businesses - SharpSpring
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