How to explain anything to anyone: 4 steps to clearer communication
Everyone's got a different background, everyone's got a different set of knowledge, and it's our job to explain the information in terms that they already understand.
As you start to explain, ask questions like "Is this making any sense?" And don't worry too much about whether you're telling the audience something they've already heard before.
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Asking questions as if you don't know anything about the whole problem, and listening carefully, can ease out the worst of conflicts.
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Match your gestures to your words.
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People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.
While other people are responsible for the scams, the persuasion mostly happens in our minds.
The age-old tactic of misdirection is employed to distract us from the real issue. Companies and governments even implement it: they release bad news on Fridays or before major holidays with the hope that the weekend will distract us from focussing on the issue.