In the West, we continuously feel we should be different from others. We feel that deep inside is our self, our identity to which we must be true. We also see ourselves as unique. In everything we do, we want to reflect that individual self.
In Asia, people have a flexi-self or inter-dependent culture. It is a self that's oriented more to duty than to rights. They know they are different but don't attach much significance to being unique.
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The 3 layers of identity: The self in culture, the self in Eastern philosophy, the self in neuroscience.
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