Recruiting users

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

• At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
• Even if numbers may seem small at first, don't underestimate the power of compound growth. 
• At some point, growth has to slow down. If the market exists, you can gradually switch to less manual methods.