Assemble yourself - Deepstash
Design Frameworks

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Design Frameworks

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Assemble yourself

Assemble yourself

Hardware startups face a problem where they need a minimum order for a factory production run, but don't have the funds. Without a product, they can't generate the growth to raise the money to manufacture the product.

While crowdfunding, (pre-orders) can help a lot, it is advisable to assemble yourself if you can. The benefit is that you can tweak the design faster when you're the factory, and learn things you'd never have known otherwise.

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119 reads

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Solving problems

Build something to solve your own problems, and then you only have to find your peers. Otherwise, you have to make a bigger effort to find the most promising vein of users.

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161 reads

Going manual

An extreme variant is where you are your software, where you do by hand things that you plan to automate later. It helps to build muscle memory from doing it yourself. It also lets you launch faster.

If you can find someone with a problem that needs solving and you can solve it manually, do...

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110 reads

Recruiting users

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

  • At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
  • Even if numbers may seem smal...

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214 reads

User experience

Your attention to your users should be insanely great, to the point of being obsessive. It is not only the product that should be that great but especially the experience of being your user.

For most successful startups, over-engaging with early users is a necessary part of the feedback loo...

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302 reads

Targeting narrow markets

Focus on an intentionally narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs.

  • Find out if there is a subset of the market in which you can get a critical mass of users quickly.
  • Build something for yourself and your friends, w...

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181 reads

Big launches

  • The Big Launch seldom works. Most successful startups had small launches that are not memorable. Your success depends more on how happy you made your users than how many there were of them. Getting users are always a gradual process.
  • Partnerships with a big company seldom work. It is...

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86 reads

Users as consultants

The initial user can act as if they are consultants. Keep tweaking till you fit their needs perfectly, and you'll generally find you've made something other users want too.

A consulting-like technique for recruiting initially indifferent users is to use your software on their behalf. It wil...

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114 reads

The two directions

The two directions

Think of startup ideas as:

  1. What you're going to build
  2. The unscalable thing(s) you're going to do initially to get the company going.

Try to be imaginative about them and work hard on them.

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177 reads

Initial vulnerability

Almost all startups are vulnerable initially, like a newborn baby. It's harmless if know-it-alls dismiss your startup. Thinking "there's no way this tiny creature could even accomplish anything" is faulty thinking.

The danger is when you dismiss your startup yourself and fail to see ...

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252 reads

Happy users

Happy users

You should take exceptional measures to make your users happy. Your first users should feel that signing up with you was one of the best choices they ever made. Then think of new ways to delight them. You can provide a level of service no big company can.

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222 reads

Taking off

Taking off

Startups take off because the founders make them take off.

Generally, startups take a push to get them going. Once they are on the track, they will usually keep going, but there is a separate and robust process to get them on a roll.

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433 reads

CURATED FROM

CURATED BY

melodydnn

Working with people is hard enough, being a boos is not enough. Being a leader is what we should strive for.

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Detect and fix issues at the “lowest-value stage” possible

If there’s a problem with your product, you want to find out about it as early on in the production process as possible so that you can minimise the risk. 

In the production world, I witnessed the lowest-value stage thinking first hand at the assembly line of a Toyota factory. Here, employe...

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