Do Things that Don't Scale
The initial user can act as if they are consultants. Keep tweaking till you fit their needs perfectly, and you'll generally find you've made something other users want too.
A consulting-like technique for recruiting initially indifferent users is to use your software on their behalf. It will teach you firsthand how it would feel to merchants to use your product.
SIMILAR ARTICLES & IDEAS:
A startup is a small company that takes on a hard technical problem.
Economically, you can think of a startup as a way to compress your whole working life into a few years. Instea...
There is a limited amount of money in the world but wealth is unlimited. Wealth can be created through work and new ideas.
Companies aim to create wealth and so do you when you join one. In a company your work is averaged with that of others so it obscures your actual contribution.