Almost all startups are vulnerable initially, like a newborn baby. It's harmless if know-it-alls dismiss your startup. Thinking "there's no way this tiny creature could even accomplish anything" is faulty thinking.

The danger is when you dismiss your startup yourself and fail to see ...

• The Big Launch seldom works. Most successful startups had small launches that are not memorable. Your success depends more on how happy you made your users than how many there were of them. Getting users are always a gradual process.
• Partnerships with a big company seldom work. It is...

An extreme variant is where you are your software, where you do by hand things that you plan to automate later. It helps to build muscle memory from doing it yourself. It also lets you launch faster.

If you can find someone with a problem that needs solving and you can solve it manually, do...

Focus on an intentionally narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs.

• Find out if there is a subset of the market in which you can get a critical mass of users quickly.
• Build something for yourself and your friends, w...

Your attention to your users should be insanely great, to the point of being obsessive. It is not only the product that should be that great but especially the experience of being your user.

For most successful startups, over-engaging with early users is a necessary part of the feedback loo...

Nearly all startups have to recruit their users manually. You can't wait for users to come to you. You have to go out and get them.

• At least one founder will have to spend a lot of time on sales and marketing. Don't succumb to shyness and laziness.
• Even if numbers may seem smal...