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William Shakespeare said, "Tis nothing good or bad but thinking makes it so.
Adam Smith, the father of modern capitalism, said, "The great source of both the misery and disorders of human life seems to arise from overrating the difference between one permanent situation and another... The person under the influence of any of those extravagant passions is not only miserable in his actual situation, but is often disposed to disturb the peace of society in order to arrive at that which he so foolishly admires."
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Impact bias is the tendency to overestimate the hedonic impact of future events.
Our desires are often overblown. Of course, some things are better than others, but when our preferences drive us too hard and too fast because we overrate the difference between the two, we risk sacrificing things of real value.
In a Harvard study, students could join one of two photography courses where they can also develop two of their best photos, one for them and the other for headquarters.
All human beings have this capacity to synthesize happiness, but some can do it more effectively.
In 1642, Sir Thomas Brown wrote that he is the happiest man alive. "I have that in me that can convert poverty to riches, adversity to prosperity, and I am more invulnerable than Achilles. Fortune hath not one place to hit me. "
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Neil Pasricha reveals the 3 secrets (all starting with A) to leading a life that's truly awesome
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We have moved from a service-based economy into an experience-based economy. Joseph Pine explains what consumers want in this new economy and how you can provide it to them.
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