Networks as Signalling Mechanism - Deepstash
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Networks as Signalling Mechanism

Network membership is a powerful signal message. Users pay a membership fee to signal to other members that they are part of the tribe.

  • Elite Singles is a dating app for “educated and successful, single professionals”. The $400 membership fee is your proof that you belong to that group.
  • Facebook originally limited membership to Harvard students(and subsequently to other Ivy League schools).
  • Paid membership communities have seen a lot of traction in the last few years.


77 reads


Social Signalling is ruling our actions

Social Signalling is ruling our actions

In the book "The Elephant in the Brain" Robin Hanson & Kevin Simler state that:

  1. Most of our everyday actions can be traced back to some form of signalling or status seeking
  2. Our brains deliberately hide this fact from us and others (self deception)



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Taxonomy of Signaling

Taxonomy of Signaling

Signaling can be broken down into different components, explained through the act of buying some expensive snickers: 

  1. Signal Message: "Look at my $100 shoes"
  2. Signal Distribution: wearing the shoes
  3. Signal Amplification: ...


68 reads

Charge for amplification

Charge for amplification

The financially most lucrative strategy for software companies is to provide distribution for free and instead monetize users who want to stand out of the crowd with paid signal amplification.


  1. On Tinder your popularity is synonymou...


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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