Networks as Signalling Mechanism
Network membership is a powerful signal message. Users pay a membership fee to signal to other members that they are part of the tribe.
- Elite Singles is a dating app for “educated and successful, single professionals”. The $400 membership fee is your proof that you belong to that group.
- Facebook originally limited membership to Harvard students(and subsequently to other Ivy League schools).
- Paid membership communities have seen a lot of traction in the last few years.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
90% of our behaviour can be justified by our desire to show off.
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