Charge for amplification

The financially most lucrative strategy for software companies is to provide distribution for free and instead monetize users who want to stand out of the crowd with paid signal amplification.

Examples:

1. On Tinder your popularity is synonymous with the quality of the picture. Their entire business model is built on the assumption that people are willing to spend money on signaling boosters.
2. Fortnite a giant virtual theme park where people pay on cosmetics to show off.