1. Focus on the result
Before starting to write your copy, jot down what you want to happen as a result of your words being read. Try to prioritize them as follows.
‘As a result of reading my copy, my audience will:
- Know – what I have set out to tell them
- Think – that what I am describing is relevant to them
- Do – something as a result of having read my words’
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Switch places with the reader
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
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3. Reading Allows Us To Spend Time With Smart People.
You may not be able to have lunch with Michael Hyatt, Andy Andrews, Dave Ramsey, Jim Collins, or Peter Drucker (especially because he’s passed on). But you can spend as much time with them as you want by reading material written by them.
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