Both of these sound like promising candidates but there are still issues to iron out and ethical discussions to have. How effective they are is highly context dependent. Based on their genetics, some people do exactly what is predicted of them. Boundaries are lowered and love sensations abound. But for a significant minority, particularly when it comes to oxytocin, people do exactly the opposite of what we would expect. For some, a dose of oxytocin, while increasing bonds with those they perceive to be in their in-group, increases feelings of ethnocentrism – racism – toward the out-group.
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Love is both a wonderful thing and a cunning evolutionary trick to control us. A dangerous cocktail in the wrong hands.
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