Step #0—Introduce the framework
Tell the audience the name and description of your framework
Step #1—Share how you either learned it (your knowledge) or earned it (through your experiences)
Step #2—Share the strategy (the what you do)
Give the outline of the framework.
Step #3—Teach the tactics (the how you do it)
This is where most of the content is taught.
Step #4—Show them how it works for others
Showing them that it didn’t just work for you, but it also worked for people just like them, is the key to getting them to believe in your framework.
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Understand your customer, and build your marketing framework.
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How to adapt to different speaking situations
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How to use body language effectively
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