The 3 Core Groups of People in Each Marketplace - Deepstash
The 3 Core Groups of People in Each Marketplace

The 3 Core Groups of People in Each Marketplace

  • “The Diehard” is in love with the current product. Switching a Diehard to a new product requires a major identity shift.
  • “The Satisfied” uses the product they bought but isn’t in love with it. Switching the Satisfied to a new product requires a significant price or value benefit.
  • “The Frustrated” also use the product they bought, but they hate it. They’re actively seeking a better product that can fit their desires. Switching a Frustrated person to a new product requires finding them, gaining their trust, and giving them a small amount of education.

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markdd

Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.

Understand your customer, and build your marketing framework.

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