Build the Foundation of Community

  1. Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
  2. Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can trust you. Connect with them, bring them value and ask for feedback.
  3. Fuel Participation: Start to build trust between the members. Their trust in you will translate to trust in each other, and in the group as a whole.
  4. Reward: Ask if the experience was valuable and if members felt rewarded for their participation. This gives them extra validation and lets you know what to fix if you need to retry.
  5. Repeat Steps 1-4: Invite new members and give existing members the opportunity to invite someone new. As the base of the group begins to settle it creates a sense of belonging and makes people more likely to invite others who will fit the group.

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