Build the Foundation of Community - Deepstash

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Build the Foundation of Community

  1. Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
  2. Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can trust you. Connect with them, bring them value and ask for feedback.
  3. Fuel Participation: Start to build trust between the members. Their trust in you will translate to trust in each other, and in the group as a whole.
  4. Reward: Ask if the experience was valuable and if members felt rewarded for their participation. This gives them extra validation and lets you know what to fix if you need to retry.
  5. Repeat Steps 1-4: Invite new members and give existing members the opportunity to invite someone new. As the base of the group begins to settle it creates a sense of belonging and makes people more likely to invite others who will fit the group.

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MORE IDEAS FROM THE SAME ARTICLE

  1. The community aligns with their identity.
  2. They trust that the community will bring them value.
  3. They know how to participate.
  4. There is a reward (intrinsic or extrinsic) for their participation.

  1. Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.

In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.

This is why most communities fail before they even begin. A company needs to establ...

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Organizations that develop a culture of belonging are more likely to have engaged employees that are devoted to their work.

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