Learn more about entrepreneurship with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Build the Foundation of Community
- Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
- Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can trust you. Connect with them, bring them value and ask for feedback.
- Fuel Participation: Start to build trust between the members. Their trust in you will translate to trust in each other, and in the group as a whole.
- Reward: Ask if the experience was valuable and if members felt rewarded for their participation. This gives them extra validation and lets you know what to fix if you need to retry.
- Repeat Steps 1-4: Invite new members and give existing members the opportunity to invite someone new. As the base of the group begins to settle it creates a sense of belonging and makes people more likely to invite others who will fit the group.
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Community Engagement Cycle
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
This is why most communities fail before they even begin. A company needs to establ...
112
385 reads
Why People Sign Up To A Community
- The community aligns with their identity.
- They trust that the community will bring them value.
- They know how to participate.
- There is a reward (intrinsic or extrinsic) for their participation.
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334 reads
Move to Scalable Online Platform
- Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.
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146 reads
CURATED FROM
CURATED BY
“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan
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Move to Scalable Online Platform
- Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others regularly. To get your online community started, pick the ideal members in your community for that.
Attributes of membership in communities
- Boundaries: How people become members and what are the boundaries keeping others out.
- Emotional safety: By building boundaries, you create trust and a feeling of safety.
- A sense of belonging: Members must feel like they fit in.
- Personal investm...
Community Engagement Cycle
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagement Cycle.
This is why most communities fail before they even begin. A company needs to establ...
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