Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can trust you. Connect with them, bring them value and ask for feedback.
Fuel Participation: Start to build trust between the members. Their trust in you will translate to trust in each other, and in the group as a whole.
Reward: Ask if the experience was valuable and if members felt rewarded for their participation. This gives them extra validation and lets you know what to fix if you need to retry.
Repeat Steps 1-4: Invite new members and give existing members the opportunity to invite someone new. As the base of the group begins to settle it creates a sense of belonging and makes people more likely to invite others who will fit the group.
Lots of people talk about being successful, but how do they know if they are actually making progress? I was recently inspired with a conversation I had with Marc Brownstein, President and CEO of the Brownstein Group, regarding the importance of keeping daily measurements.
Can you contact the people you most want to influence?
Growing your email list is crucial to building your following. Invest in an e-mail management tool and take full advantage of the features they offer. Make daily assessments. And if your numbers do not show ongoing growth and engagement, you are not connecting with the right crowd.
Isaac Newton was a hack. I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But I had to get your attention. Newton was lucky enough to have a great idea fall onto his head.