Our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds.
The 4 core stories to break false beliefs:
1. Your origin story with the new opportunity. This is the Epiphany Bridge story that tells how you discovered your new opportunity
2. Vehicle framework story (how you learned or earned it).
3. Internal beliefs story.
4. External beliefs story.
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Understand your customer, and build your marketing framework.
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