Learn more about personaldevelopment with this collection
How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
Our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds.
The 4 core stories to break false beliefs:
1. Your origin story with the new opportunity. This is the Epiphany Bridge story that tells how you discovered your new opportunity
2. Vehicle framework story (how you learned or earned it).
3. Internal beliefs story.
4. External beliefs story.
76
202 reads
MORE IDEAS ON THIS
The 5 phases to become an expert:
1. The Dreamer: Fascination + Mastery = Passion
2. Reporter: learn everything about your topic from multiple points of view
3. Framework Creator: identify patterns for success and build your own...
94
1K reads
1. Create your framework hypothesis: make a bullet list that you would want to teach yourself before you began this journey. Organize it into an outline in an order that makes sense
2. Test your framework hypothesis on yourself
3. Give your framework a proprietary name: give it an eas...
83
837 reads
The villain’s role in the story helps us root for the hero to achieve his desire.
The villain can be a person, or it could also be a false belief system. Our job is to vilify the belief system and defeat it so we can give our audience the truth.
We are all rooting for the hero to acco...
73
177 reads
1. Chains of false belief. List all the false beliefs your customers might have related to your new opportunity, followed by the vehicle frameworks, their internal false beliefs, and their external false beliefs
2. Experiences. Next to each false belief tha...
76
165 reads
Our job as an expert and guide for our audience is to help cast a vision for what is possible and bring our people to higher ground, to move them from where they are to where they want to be.
Your job as the expert is to guide your dream customers on a journey of both achievement and transf...
78
264 reads
Every story is about a journey either toward pleasure or away from pain.
There are four core desires that drive most heroes:
75
215 reads
76
402 reads
Your goal isn’t to try to sell anyone anything. Your goal is to guide them to their own decision.
Epiphany Bridge: a story that takes people through the emotional experience that got you excited about the new opportunity you’re presenting. Your epiphany is the aha momen...
78
266 reads
77
316 reads
The plot of every good story has three simple elements:
In order for the character to go on a journey to achieve his desire, he has to separate from his ordinary world.
During this separation, it’s essential that the storytell...
74
257 reads
We build rapport with the hero by giving our hero at least two of the following things:
A victim of some outside force, so we want to root for them
76
251 reads
As the hero finally ends their journey, they’re transformed into a new person.
Sometimes heroes get what they have been trying to achieve throughout the story, and oftentimes they don’t.
This is the hero’s second journey. Who have they become and how have they evolved? This jo...
72
162 reads
To create a movement, you need 3 things:
The expert offers someone a new opportunity and then guides them to a result with a future-based cause.
83
2.01K reads
Step #1: What is the result your dream customers are trying to achieve?
Create a new way for your dream customers to achieve their desired results
Step #2: What is the“vehicle” they are currently using to try to get that result?
Write down all ...
80
308 reads
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
90
995 reads
73
228 reads
The 3 core markets or desires that every product is marketed through:
When people purchase a product or service, they’re hoping to get a certain result in one of these three areas of their lives.
Many products can be markete...
80
561 reads
77
451 reads
Step #0—Introduce the framework
Tell the audience the name and description of your framework
Step #1—Share how you either learned it (your knowledge) or earned it (through your experiences)
Step #2—Share the strategy (the what ...
85
504 reads
76
234 reads
CURATED FROM
Understand your customer, and build your marketing framework.
“
Related collections
More like this
Explore the World’s
Best Ideas
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 ideas
Start
44 ideas
# Personal Growth
Take Your Ideas
Anywhere
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 ideas
Start
75 ideas
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates