The Four Villains of Decision Making
MORE IDEAS FROM THE ARTICLE
Knowing these and other biases is not enough. We need a framework for making decisions.
Mathematics dictates that you should take 37% of the time or options you have to simply look and after that, you should commit to the first option that is better than everything you’ve seen so far.
That’s the point at which you have the highest chance—in a display of mathematical symmetry, it’s a 37% chance—of making the best choice.
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