Filtering Ideas

Walt Disney was a visionary, an accomplished businessman, and a creative mind that set the imagination free. And he did that not by letting every whim and fancy go wild, but by filtering ideas through a process to weed out the mediocre from the iconic.

His process utilized three stages. In each stage, his team would take on a specific role and approach the process of generating ideas from the vantage point of the Dreamer, the Realist, and the Critic.

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The history of Disneyland: How Walt Disney created the 'Happiest Place on Earth'

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When did Disneyland open, why was it built, and how did Walt Disney come up with the idea? We explore this landmark piece of Disney history

Key Ideas

Disneyland: The beginning

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The story of our all time favourite amusement park started back in 1953 when Walt Disney presented his idea to build the biggest amusement park ever to his previous employee, the illustrator Herb R...

The opening day of the Disneyland

The amusement park opened on 17th of July 1955 and was watched by 90 million of citizens, out of a total of 169 million.

Even if the day went by with quite a few issues, by September the millionth visitor had stepped into the alleys of the park. Nowadays there are 12 parks worldwide, however, the only one that bears the signature of his big creator remains the one in Anaheim.

Walt Disney

While presenting himself as extremely sociable and friendly to the audience, Walt Disney was quite the demanding and irritable boss when it came to his employees.

However, he was both open to the others' ideas, which totally paid off when improving the park, and a supporter of Jewish people, even though at some point individuals took him for an anti-Semite.

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4 Lessons in Storytelling From Walt Disney - Museum Hack

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Corporate April 05, 2018 It's no secret that we love stories at Museum Hack. From the behind-the-scenes secrets and shocking tales told by guides on our signature tours to the engaging and unique stories shared on our blog , we believe that storytelling is the best way to fulfill our company's mission: to teach people that museums (and history and science and art and architecture and mythology and and and) are f***ing awesome.

Key Ideas

Bring People Into Your World

Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.

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Suspend Reality

Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.

Anything is possible and that becomes inspiration.

Focus on Shared Desires

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.

You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.

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