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Walt Disney was a visionary, an accomplished businessman, and a creative mind that set the imagination free. And he did that not by letting every whim and fancy go wild, but by filtering ideas through a process to weed out the mediocre from the iconic.
His process utilized three stages. In each stage, his team would take on a specific role and approach the process of generating ideas from the vantage point of the Dreamer, the Realist, and the Critic.
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Everyone can learn to brainstorm better - it’s a process like any other.
And the beauty of a process is that it can be taught, learned, and shared.