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The Dreamer. The Realist. The Critic.
Distilled Ideas
The process of filtering an idea by dreamers, realists and critics weed out mediocre and bad ideas. The ones left are the golden ideas.
This process bridges the gap from imagination to reality.
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Key Ideas
Filtering Ideas
Walt Disney was a visionary, an accomplished businessman, and a creative mind that set the imagination free. And he did that not by letting every whim and fancy go wild, but by filtering ideas through a process to weed out the mediocre from the iconic.
His process utilized three stages. In each stage, his team would take on a specific role and approach the process of generating ideas from the vantage point of the Dreamer, the Realist, and the Critic.
The Dreamer
To generate Ideas, a dreamer is allowed to provide ideas, big or small, weird, wild or charming, without any rules. He does not have to worry about the details on 'HOW' or the costs of the idea.
The Practical Realist
Taking the free-wheeling imaginations, the realist evaluates the feasibility, practicality, and achievability of the ideas. He can also organize, simplify or clarify the idea at this stage.
The Critic
The critic asks the tough questions and gives a strength test to the idea. He is adept at finding weaknesses and question the premises and assumptions.
Distilled Ideas
The process of filtering an idea by dreamers, realists and critics weed out mediocre and bad ideas. The ones left are the golden ideas.
This process bridges the gap from imagination to reality.
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The amusement park opened on 17th of July 1955 and was watched by 90 million of citizens, out of a total of 169 million.
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Walt Disney
While presenting himself as extremely sociable and friendly to the audience, Walt Disney was quite the demanding and irritable boss when it came to his employees.
However, he was both open to the others' ideas, which totally paid off when improving the park, and a supporter of Jewish people, even though at some point individuals took him for an anti-Semite.
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Key Ideas
Bring People Into Your World
Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
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Suspend Reality
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Focus on Shared Desires
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.
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Importance of failure
We need to start talking about failure as life's master instructor. Experiences in failure are less about not finding success than they are about problem solving, and the skills cultivated a...
People who turned failing into success
- JK Rowling. One of the most powerful modern writers whose net worth hovers around $1 billion was once living on welfare.
- Walt Disney. Before the Disney empire was built, he was fired as a writer for lacking imagination and good ideas.
- Oprah Winfrey was fired from her first TV job as a news anchor for being too emotionally invested in the stories she covered.
Steven Spielberg was rejected by the University of Southern California's School of Cinematic Arts multiple times. Today, the profit of his movies exceeds $9 billion.
Lady GaGa, with 6 Grammy awards and entry to the Songwriters Hall of Fame, was dropped as a young artist after 3 months with record label Island Def Jam.
Stephen King's failure and rejection as a writer persisted well into his adult years, before striking gold with his story, Carrie.