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The Dreamer. The Realist. The Critic.

The Dreamer

The Dreamer

To generate Ideas, a dreamer is allowed to provide ideas, big or small, weird, wild or charming, without any rules.  He does not have to worry about the details on 'HOW' or the costs of the idea.

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Disneyland: The beginning
Disneyland: The beginning

The story of our all time favourite amusement park started back in 1953 when Walt Disney presented his idea to build the biggest amusement park ever to his previous employee, the illustrator Herb R...

The opening day of the Disneyland

The amusement park opened on 17th of July 1955 and was watched by 90 million of citizens, out of a total of 169 million.

Even if the day went by with quite a few issues, by September the millionth visitor had stepped into the alleys of the park. Nowadays there are 12 parks worldwide, however, the only one that bears the signature of his big creator remains the one in Anaheim.

Walt Disney

While presenting himself as extremely sociable and friendly to the audience, Walt Disney was quite the demanding and irritable boss when it came to his employees.

However, he was both open to the others' ideas, which totally paid off when improving the park, and a supporter of Jewish people, even though at some point individuals took him for an anti-Semite.

Importance of failure

We need to start talking about failure as life's master instructor. Experiences in failure are less about not finding success than they are about problem solving, and the skills cultivated a...

People who turned failing into success
  • JK Rowling. One of the most powerful modern writers whose net worth hovers around $1 billion was once living on welfare.
  • Walt Disney. Before the Disney empire was built, he was fired as a writer for lacking imagination and good ideas.
  • Oprah Winfrey was fired from her first TV job as a news anchor for being too emotionally invested in the stories she covered.
  • Steven Spielberg was rejected by the University of Southern California's School of Cinematic Arts multiple times. Today, the profit of his movies exceeds $9 billion.

  • Lady GaGa, with 6 Grammy awards and entry to the Songwriters Hall of Fame, was dropped as a young artist after 3 months with record label Island Def Jam. 

  • Stephen King's failure and rejection as a writer persisted well into his adult years, before striking gold with his story, Carrie.

Building a better brainstorm

Everyone can learn to brainstorm better - it’s a process like any other. 

And the beauty of a process is that it can be taught, learned, and shared. 

How To Brainstorm Like A Googler
  1. Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
  2. Think 10x: It’s about trying to improve something by 10 times rather than by 10%.
  3. Prototype: Take action. You want to strike when the iron is hot–you don’t want to walk away or agree to follow talk with more talk.
Brainstorming guidelines
  1. Build on each others’ ideas
  2. Generate lots of ideas. Quantity is more important than quality, so really let loose. 
  3. Write headlines. Being able to describe an idea in less than 6 words helps you clarify it. 
  4. Illustrate. Pictures are usually louder than words and harder to misinterpret.
  5. Think big. Invite bold ideas.
  6. Defer judgment.