Winning the resources - Deepstash
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Winning the resources

Winning the resources

Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:

  • He leverages his past success at PayPal and Space X
  • He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
  • He broadcasts the idea through big media launches to generate a buzz.
  • He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.

92

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Commercializing the idea

A part of Tesla's strategy, which forms the core products and requires the most investment, aims to transform an industry by paying attention not just to the product, but to the entire product ecosystem.

  • Tesla tends to beat out competitors who try to leverage part of the old inte...

89

504 reads

Innovation Capital

There are four factors how innovators build up their innovation capital: Who you are, who you know, what you have done, your ability to draw attention to your ideas. Most notably, innovation capital is something accumulated over tim...

93

392 reads

Tesla’s innovation strategy

Tesla’s innovation strategy

Tesla’s innovation strategy offers lasting lessons for any innovator, especially in terms of

  • how to win support for an idea and
  • how to bring new technologies to the market.

115

792 reads

CURATED FROM

CURATED BY

melodydnn

Working with people is hard enough, being a boos is not enough. Being a leader is what we should strive for.

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The Innovation Equation

The Innovation Equation

Elon Musk is revered as one of history's greatest innovators. But what makes him so brilliant is that his genius is rooted not in an abstract complexity, but in straightforward simplicity.

He doesn't pursue every idea or innovation that comes to mind. Rather, he fields them using his ...

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