
Winning the resources
Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:
- He leverages his past success at PayPal and Space X
- He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
- He broadcasts the idea through big media launches to generate a buzz.
- He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.
Deepstash is better on the app. Discover new ideas and get inspired daily.