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Winning the resources

Winning the resources

Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:

  • He leverages his past success at PayPal and Space X
  • He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
  • He broadcasts the idea through big media launches to generate a buzz.
  • He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.

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MORE IDEAS FROM THE SAME ARTICLE

There are four factors how innovators build up their innovation capital: Who you are, who you know, what you have done, your ability to draw attention to your ideas. Most notably, innovation capital is something accumulated over tim...

A part of Tesla's strategy, which forms the core products and requires the most investment, aims to transform an industry by paying attention not just to the product, but to the entire product ecosystem.

  • Tesla tends to beat out competitors who try to leverage part of the old inte...

Tesla’s innovation strategy offers lasting lessons for any innovator, especially in terms of

  • how to win support for an idea and
  • how to bring new technologies to the market.

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Tesla, Inc.

Tesla (formerly Tesla Motors) was founded in 2003 and named after the famous 19th Century inventor Nikola Tesla, who is idolized by the tech community and engineers.

His work in electromagnetic fields, specifically the ‘alternating current’ is the basis of many inventi...

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Elon Musk

"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy. So I said, OK, let’s look at the first principles. What is a rocket made of? Aerospace-grade aluminum alloys, plus some titanium, copper, and carbon fiber...

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Tesla was the poster child for divergent thinking and refused to settle for generally accepted ideas. He wasn’t afraid to propose concepts that were way ahead of their time. Often, people weren’t ready for his inventions — and he didn’t care.

“Let the future tell the truth, and eva...

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