Winning the resources
Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:
- He leverages his past success at PayPal and Space X
- He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
- He broadcasts the idea through big media launches to generate a buzz.
- He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.
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Working with people is hard enough, being a boos is not enough. Being a leader is what we should strive for.
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The Innovation Equation
Elon Musk is revered as one of history's greatest innovators. But what makes him so brilliant is that his genius is rooted not in an abstract complexity, but in straightforward simplicity.
He doesn't pursue every idea or innovation that comes to mind. Rather, he fields them using his ...
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