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Melody N.

@melodydnn84

Winning the resources

Winning the resources

Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:

  • He leverages his past success at PayPal and Space X
  • He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
  • He broadcasts the idea through big media launches to generate a buzz.
  • He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.

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Lessons from Tesla's Approach to Innovation

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