Data literacy - Deepstash

Data literacy

Metrics, graphs, trends, statistics, and predictive analytics depend on data. Therefore, marketers should be able to do the following very well:

  1. Report on the past – For example, calculating the conversion rate from trial signups to paid subscriptions.
  2. Analyse the present – For example, calculating the lifetime value of customers.
  3. Predict the future – For example, what type of message can increase your chances of converting the user.
  4. Compare with competitors – For example, what keywords your competitors target that you do not.

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lauragrah

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