Getting around essential digital marketing tools

Marketing technology, or martech, makes digital marketing possible. Better tools can make you more effective. Many essential marketing tools have free trials or free versions. In addition, they often have certification programs.

For example,

• Doing SEO with zero budget, you can get Ahrefs Webmaster Tools for free.
• Google Analytics has a demo account with prefilled data and a free certification program.
• You'll also need to be acquainted with Google Sheets. Browse through Sheets for Marketers to see what kinds of reports you can build with this free tool.