Performing experiments - Deepstash
Performing experiments

Performing experiments

The recent popularity of growth marketing - a type of marketing - is characterised mainly by prioritising data over opinions. The source of that data is often experimentation. Performing experiments involves devising hypotheses and designing experiments to validate them.

A useful framework to perform marketing experiments:

  • Analyze – Uncover areas of growth opportunities.
  • Ideate – Generate ideas on how to improve the focus area and turn them into an idea pipeline
  • Prioritize ideas by using the ICE scoring model 
  • Test – Conduct the experiment and analyze the results

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