The Trouble With Kibbles
- Like infant formula, kibble needs to have the right combination of fat, protein, fiber, and nutrients to keep a pet healthy, even if it eats nothing else.
- It also needs to last for weeks or months without rotting, which requires additional ingredients.
- The goal is to make kibble that's just gamey enough to make animals love it but not so bad that people won't buy it.
- Companies run sniff tests with pets to find the most palatable kibble.
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