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Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).
Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:
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Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them
Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.
Generic Targeting: Starting a fitness program for people who want to get in shape.
Niched Target Marketing: Starting...
Generic Referral Method: If you know someone who needs a plumber, tell them to call me.
Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach ...
At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.
A high school graduate aspiring to be a real estate mogul. :)
A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡
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