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Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).
Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:
At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.
Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.
Generic Targeting: Starting a fitness program for people who want to get in shape.
Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.
Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them
Generic Referral Method: If you know someone who needs a plumber, tell them to call me.
Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.
A high school graduate aspiring to be a real estate mogul. :)
A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡
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