At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Understand yourself and those around you.

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Personal Development

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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

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