Learn more about business with this collection
How to create a productive environment
The importance of self-care in productivity
How to avoid distractions
My Sales Conversion System
- Let your prospects test out your products or services before fully investing in you.
- Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.
- Curate an unlimited offer.
85
380 reads
MORE IDEAS ON THIS
How I Deliver A World Class Experience
- Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.
- Make your prospects feels encouraged even after you’ve sold t...
85
310 reads
Keeping Up
At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.
84
512 reads
The Nine Squares Of Your Marketing Grid
- My Target Market
- Message to my Target Market
- The Media I will use to Reach my Target Market
- My Lead Capture System
- My Lead Nurture System
- My Sales Conversion System
- How I Deliver a World-Class Experience
- How I Increase the Customer Lif...
110
658 reads
Message To My Target Market
- Determine your target market’s pain points.
- Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.
- Find out the common enemy that causes their initial pain.
90
457 reads
How I increase The Customer Lifetime
- Slowly and reasonably raise your prices to match inflation over time.
- Bundle in high margin add-ons.
- Avoid poisoning your business with satisfying customers that are never satisfied.
- Use genuine complaints to grow your business.
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356 reads
How I Orchestrate And Simulate Refferals
- Be specific and direct about who your offer your products and services to.
Generic Referral Method: If you know someone who needs a plumber, tell them to call me.
Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach ...
89
337 reads
My Target Market
Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.
Generic Targeting: Starting a fitness program for people who want to get in shape.
Niched Target Marketing: Starting...
91
467 reads
My Lead Nurture System
- Prospects don’t line up for your business overnight.
- It takes 12 interactions to turn a prospect into a raving fan customer.
- Most salespeople give up on their prospects after the 3rd interaction.
- Send Shock & Awe packages by mail to your nurtured lead...
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392 reads
My Lead Capture Ststem
- Create calls-to-action to engage your prospects.
- Use current trends to be relatable and relevant.
85
430 reads
Creating Your One-Page Plan
Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).
Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:
88
706 reads
The Media I Will Use To Reach My Target Market
Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them
87
447 reads
CURATED FROM
CURATED BY
A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡
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