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This is your opportunity to spell out precisely what people should expect if they hit the follow button. So, again, be clear. I tell people exactly what to expect when they follow me.
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If you have a clear banner and a great headshot, you're ahead of about 50% of the profiles I see on social media.
But, your "tagline" is often a make-or-break moment.
The goal of the tagline is three-fold:
To grow a meaningful audience online, it's critical that you give people a reason to follow you.
One of the main reasons is that they don't make a compelling case for why someone should follow them.
There is n...
The very first thing people see when they hit your Twitter or LinkedIn profile is your "banner" image.
This is prime real estate. Use it to achieve a specific outcome:
When you first look at someone's profile, you make an assumption about what type of person they are just by looking at their headshot.
Is this the best way to judge someone? Of course not. Do we do it anyway? Absolutely. It's human nature.
Headshots are meant to evoke a feeling:
Nobody needs to know that you're a "Director of Marketing" or "Account Executive" or "Software Developer". None of those things is helpful to the reader. Alex & Books is clear and to the point. He helps you "find amazing books & develop a readin...
If you have a smart banner, a solid headshot, and a clear tagline, you'll probably earn a lot of followers from your content.
But one of the most overlooked ways to increase your chances is through showing off your expertise at a deeper level.
On Twitter, you can do this with your pin...
Collecting ideas that inspired me. Hope to inspire u 2.
Our profiles: What we overlook on Twitter and Linkedin.
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When people offer you advice, they base it on what they would do if faced with a similar dilemma.
But what they would do is based on who they are, not who you are. Their intentions may be pure, but the reasoning is often mismatched.
Expected Valued Methods are based on the value you expect a given hour of work to create in the long-run. This method can help you make strategic decisions about where to spend your time.
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