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To grow a meaningful audience online, it's critical that you give people a reason to follow you.
One of the main reasons is that they don't make a compelling case for why someone should follow them.
There is no objectively "right" way to design your social profiles.
Here's a 4-step checklist below to make sure you're giving your readers a reason to hit the "follow" button:
1. Banner image to achieve an outcome
2. Headshot to evoke a specific type of emotion
3. Tagline to clearly state what you do and who you help
4. Show off your deeper expertise through pinned Tweet & featured section.
The very first thing people see when they hit your Twitter or LinkedIn profile is your "banner" image.
This is prime real estate. Use it to achieve a specific outcome:
When you first look at someone's profile, you make an assumption about what type of person they are just by looking at their headshot.
Is this the best way to judge someone? Of course not. Do we do it anyway? Absolutely. It's human nature.
Headshots are meant to evoke a feeling:
Your headshot should align with your brand.
If you have a clear banner and a great headshot, you're ahead of about 50% of the profiles I see on social media.
But, your "tagline" is often a make-or-break moment.
The goal of the tagline is three-fold:
Nobody needs to know that you're a "Director of Marketing" or "Account Executive" or "Software Developer". None of those things is helpful to the reader. Alex & Books is clear and to the point. He helps you "find amazing books & develop a reading habit."
This is your opportunity to spell out precisely what people should expect if they hit the follow button. So, again, be clear. I tell people exactly what to expect when they follow me.
If you have a smart banner, a solid headshot, and a clear tagline, you'll probably earn a lot of followers from your content.
But one of the most overlooked ways to increase your chances is through showing off your expertise at a deeper level.
On Twitter, you can do this with your pinned Tweet. On LinkedIn, you do this through the Featured Section of your profile.
This is a great place to tell your story (pinned Tweet) or show off your newsletter or projects (featured section on LinkedIn).
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