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It's the Most Inadequate Time of the Year
Influencing consumers
Near the end of the year, attempts to influence consumer behavior abounds with ways to "improve yourself" in the new year. They remind the consumer that you're still the same imperfect person they've always been.
The commodification of inadequacy is clear: You have some work you should be doing, and these companies have some related products to help you realize your goal.
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Influencing consumers
Near the end of the year, attempts to influence consumer behavior abounds with ways to "improve yourself" in the new year. They remind the consumer that you're still the same imperfect person they've always been.
The commodification of inadequacy is clear: You have some work you should be doing, and these companies have some related products to help you realize your goal.
How new years resolutions changed
Whereas previously resolutions took the form of taking stock of the previous year and making amends to move forward, the American culture today focus on the self.
Self-improvement often boils down to being thin and generating wealth.
Resolution-dependent advertising
Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.
It is easy to imagine why people might choose these options when prompted to explain what they don't like about themselves and get them to buy things meant to soothe their fears of being unable to change.
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The Rush of Motivation
During the first week of the new year, there is a rush of motivated people who want to achieve their respective self-improvement goals. But then all this rush always tapers off, with only about 8 %...
Procrastinating
Procrastination, or the way we let pending tasks linger on, just avoiding them, is one of the main reasons our goals don't materialize.
The longer any work is avoided the harder it becomes to eventually do it.
Like dishes piling up in the kitchen sink, they get harder and harder to do as the load increases.
Fear as the Cause of Inaction
Fear causes us to procrastinate. It can be:
- Fear of change
- Fear of leaving our comfort zone
- Fear of the unknown
- Fear of failure
- Fear of what other people would think of us
We justify these fears by imaginary different reasons, but the root cause is not related to our invented reasons, it is our inherent fear.
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New Year Resolutions
93% of us set new year resolutions, with the common themes being about losing weight, eating better, starting an exercise regime, or saving money.
Research shows that 45% of people ...
Authentic Motivation
Why we set our goals matters. If it is out of fear or social expectations, then they are not going to last.
Authentic values are what helps achieve our goals, as there is a never-ending supply of willpower when we are doing what aligns with our innermost core.
Use Positive Framing
Resolving that you won't have any alcohol keeps the focus on the alcohol. Instead of focusing on what you don't want to do, focus on the positive aspect, like drinking more water.
Use gratitude and other positive emotions to steer your mind out of any pitfalls.
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There are no such things as secrets when it comes to personal success
Practical Tips To Make Your Resolutions Stick Even Better ⚓️
Keep It Small — It’s about thinking big and acting small. You’ll achieve those big goals in time.
Measure Your Progress — If you don’t measure your progress, it’s safe to say that you are not making any.
Be Accountable To Yourself — One of the most important skills you can learn in life is to be self-reliant.