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Influencing consumers
Near the end of the year, attempts to influence consumer behavior abounds with ways to "improve yourself" in the new year. They remind the consumer that you're still the same imperfect person they've always been.
The commodification of inadequacy is clear: You have some work you should be doing, and these companies have some related products to help you realize your goal.
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Whereas previously resolutions took the form of taking stock of the previous year and making amends to move forward, the American culture today focus on the self.
Self-improvement often boils down to being thin and generating wealth.
Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.
It is easy to imagine why people might choose these options when prompt...
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Most people didn't see exercise as necessary until the mid-20th century. Food scarcity meant people didn't overeat, and it didn't make sense to try to burn off the calories.
However, industrialization changed the nature of work and food production. Fewer farmers were doing ph...
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During the first week of the new year, there is a rush of motivated people who want to achieve their respective self-improvement goals. But then all this rush always tapers off, with only about 8 % of people actually managing to achieve their goals by the end of the year.
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Every piece of new advice you hear has been said before. The real secret lies in how well you execute the advice. 🤔
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