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Near the end of the year, attempts to influence consumer behavior abounds with ways to "improve yourself" in the new year. They remind the consumer that you're still the same imperfect person they've always been.
The commodification of inadequacy is clear: You have some work you should be doing, and these companies have some related products to help you realize your goal.
Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.
It is easy to imagine why people might choose these options when prompted to explain what they don't like about themselves and get them to buy things meant to soothe their fears of being unable to change.
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Most people didn't see exercise as necessary until the mid-20th century. Food scarcity meant people didn't overeat, and it didn't make sense to try to burn off the calories.
The exercise culture in the U.S. only took off after World War II.
Some entrepreneurs and trainers played a vital role in the rising exercise culture.
During the first week of the new year, there is a rush of motivated people who want to achieve their respective self-improvement goals. But then all this rush always tapers off, with only about 8 %...
Procrastination, or the way we let pending tasks linger on, just avoiding them, is one of the main reasons our goals don't materialize.
The longer any work is avoided the harder it becomes to eventually do it.
Like dishes piling up in the kitchen sink, they get harder and harder to do as the load increases.
Fear causes us to procrastinate. It can be:
We justify these fears by imaginary different reasons, but the root cause is not related to our invented reasons, it is our inherent fear.
New Year Resolutions are a disaster for a majority of us.
They feel unpleasant due to the fact that we see them as an event. The time, process, dedication, and commitment we need to them done...
All events have a backstory, a history, some amount of risk and sacrifice.
As we know, exercise in any form makes us better.
Instead of complicating the process and making it a big event, just smoothen the daily process. Make a habit of going out to exercise by getting up early, wearing the right clothes, packing the gym bag at night, so that you remove friction from the activity.