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It's the Most Inadequate Time of the Year
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Influencing consumers
Near the end of the year, attempts to influence consumer behavior abounds with ways to "improve yourself" in the new year. They remind the consumer that you're still the same imperfect person they've always been.
The commodification of inadequacy is clear: You have some work you should be doing, and these companies have some related products to help you realize your goal.
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How new years resolutions changed
Whereas previously resolutions took the form of taking stock of the previous year and making amends to move forward, the American culture today focus on the self.
Self-improvement often boils down to being thin and generating wealth.
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Resolution-dependent advertising
Top resolutions tend to be the ones for which it's easiest to market products or services, like gym memberships or workout clothes. They are easily targeted to someone who feels pressure to change their physical aspect.
It is easy to imagine why people might choose these options when prompted to explain what they don't like about themselves and get them to buy things meant to soothe their fears of being unable to change.
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Exercise was not necessary until the mid-20th century
Most people didn't see exercise as necessary until the mid-20th century. Food scarcity meant people didn't overeat, and it didn't make sense to try to burn off the calories.
Ho...
The start of the exercise culture
The exercise culture in the U.S. only took off after World War II.
- After a 1955 report showed that 57.9% of American kids failed one or more of six physical fitness tests - versus about 8 % of European kids - an executive order was issued to create the President's Council on Youth Fitness.
- In 1960, President-Elect John F. Kennedy wrote that the increasing lack of physical fitness is a menace to society. This push for fitness led to an expansion of the President's Council on Youth Fitness.
Entrepreneurs played a key role in establishing the fitness industry
Some entrepreneurs and trainers played a vital role in the rising exercise culture.
- Health clubs were popularized by the Vic Tanny Gyms chain.
- Weight-lifting for women was popularized in the 1930s and 1940s by female-bodybuilder Abby "Pudgy" Stockton.
- In 1974, the Equal Credit Opportunity Act paved the way for women to go out and sign up for exercise classes on their own.
- In the '60s and '70s, exercise became a more accepted and celebrated pursuit.
- The '80s and '90s saw the expansion of a conversation about diet and fitness.
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The Rush of Motivation
During the first week of the new year, there is a rush of motivated people who want to achieve their respective self-improvement goals. But then all this rush always tapers off, with only about 8 %...
Procrastinating
Procrastination, or the way we let pending tasks linger on, just avoiding them, is one of the main reasons our goals don't materialize.
The longer any work is avoided the harder it becomes to eventually do it.
Like dishes piling up in the kitchen sink, they get harder and harder to do as the load increases.
Fear as the Cause of Inaction
Fear causes us to procrastinate. It can be:
- Fear of change
- Fear of leaving our comfort zone
- Fear of the unknown
- Fear of failure
- Fear of what other people would think of us
We justify these fears by imaginary different reasons, but the root cause is not related to our invented reasons, it is our inherent fear.
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New Year's resolutions
New Year Resolutions are a disaster for a majority of us.
They feel unpleasant due to the fact that we see them as an event. The time, process, dedication, and commitment we need to them done...
Event Vs Process
All events have a backstory, a history, some amount of risk and sacrifice.
- If we focus on the event only, we will not be able to do anything with our lives.
- If we follow the process, daily making ourselves better and stay committed, we end up getting the life we desire.
Losing weight
As we know, exercise in any form makes us better.
Instead of complicating the process and making it a big event, just smoothen the daily process. Make a habit of going out to exercise by getting up early, wearing the right clothes, packing the gym bag at night, so that you remove friction from the activity.