Toothpaste companies heavily advertise scary messages of tooth decay (a cue) ensuring people buy their product.
The taste was designed to produce a certain tingle in the mouth, a fresh, irritant taste that provided a 'reward'.
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When it comes to escaping bad habits, relying on willpower is hopeless. We must find ways that don’t require us to be strong.
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The idea is part of this collection:
Learn more about personaldevelopment with this collection
Understanding the psychological rewards of bad habits
Creating new habits to replace old ones
Developing self-discipline
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