The Toothpaste Tingle Strategy - Deepstash

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Can Brain Science Help Us Break Bad Habits?

The Toothpaste Tingle Strategy

Toothpaste companies heavily advertise scary messages of tooth decay (a cue) ensuring people buy their product.

The taste was designed to produce a certain tingle in the mouth, a fresh, irritant taste that provided a 'reward'.

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Focus On Keystone Habits

Keystone habits lead to the development of multiple good habits. 

Exercise is a good example of this. Once you start to change your exercise habits, it sets off a chain reaction t...

Use “Minimum Viable Effort”

Focus on baby steps. The key to new good habits is to do the minimum and be consistent.

Do not be ambitious at the beginning. That leads to failure. Consistency is what you’re shooting for, so make the hurdle as low as possible.

Make A Plan

Thinking about the details makes you more likely to follow through. 

Just writing down your plan also makes a big difference in effectively committing to your goals.