The Toothpaste Tingle Strategy - Deepstash

The Toothpaste Tingle Strategy

Toothpaste companies heavily advertise scary messages of tooth decay (a cue) ensuring people buy their product.

The taste was designed to produce a certain tingle in the mouth, a fresh, irritant taste that provided a 'reward'.

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gianrad

Allergic to Brazil nuts. And BS.

When it comes to escaping bad habits, relying on willpower is hopeless. We must find ways that don’t require us to be strong.

The idea is part of this collection:

How To Break Bad Habits

Learn more about personaldevelopment with this collection

Understanding the psychological rewards of bad habits

Creating new habits to replace old ones

Developing self-discipline

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