Backfire Effect - Deepstash
Top 7 TED Talks On Customer Success

Learn more about technologyandthefuture with this collection

How to create customer-centric strategies

The importance of empathy in customer success

The impact of customer success on business growth

Top 7 TED Talks On Customer Success

Discover 42 similar ideas in

It takes just

6 mins to read

Backfire Effect

You interpret evidence that disproves your belief as a confirmation of it.

Example: You insist the world is flat because NASA faked all those photographs of Earth.

46

179 reads

MORE IDEAS ON THIS

Moral Luck

Moral Luck

Equating moral superiority with a positive outcome and moral inferiority with a negative outcome.

Example: He won the election because he was morally superior to the loser.

48

218 reads

Dunning-Kruger Effect

Dunning-Kruger Effect

The overestimation of ability when one has little experience.

Example: The market firm’s new hire was confident he’d designed the perfect ad campaign, but it ended up losing money.

47

147 reads

Halo Effect

Halo Effect

Focusing on one trait (positive or negative) as being indicative of the whole.

Example: “Brad must be a great entrepreneur; he’s amazing at golf!”

51

230 reads

Belief Bias

We tend to accept the outcome of an argument only if it matches what we believe.

Example: All fish can swim, and whales can swim; therefore, whales are fish.

47

164 reads

Confirmation Bias

We seek out (and retain) information that confirms what we already believe.

Example: Flat Earthers base their beliefs on a feeling, ignoring all evidence to the contrary.

46

142 reads

Automation Bias

Automation Bias

We put too much trust in automated systems to fix our mistakes.

Example: “Grammarly suggested it; therefore, it’s correct.”

46

151 reads

Google Effect (aka Digital Amnesia)

Google Effect (aka Digital Amnesia)

We don’t store information in our brains that’s conveniently found online.

Example: “Who was that actor in the latest Marvel film? I’ve Googled it like ten times...”

48

155 reads

Groupthink

Groupthink

We make irrational decisions just to avoid conflict.

Example: Jackie wants to go bowling. Joe wants to buy a cake for a dinner party. You suggest getting a cake in the shape of a bowling ball.

49

228 reads

Self-Serving Bias

Self-Serving Bias

We chalk failures up to the situation while taking all the credit for our successes.

Example: You earned that A through hard work & skill. Meanwhile, you got a poor grade because of external factors: bad professor, team assignment, etc.

50

280 reads

Naïve Cynicism

Naïve Cynicism

The assumption that others act only out of self-interest.

Example: “The only reason the boss gave us a bonus is to squeeze extra work out of us.”

47

161 reads

Reactance

Reactance

We go against orders, especially when we see them as an assault on our freedoms.

Example: “I don’t care if your sign says masks are required. I can do whatever I want.”

46

150 reads

False Consensus

False Consensus

We assume others agree with us by default.

Example: “Everybody knows that!”

49

216 reads

Ingroup Favoritism

Ingroup Favoritism

We privilege those in our ingroup over those in an outgroup.

Example: Jackie works in your division, so you value her more than John, who works over in accounting.

49

252 reads

Spotlight Effect

Spotlight Effect

We think people are paying far more attention to us than they are.

Example: Josh is worried everyone at work will notice he needs new shoes.

50

213 reads

Defensive Attribution

Defensive Attribution

The tendency to blame others for your mistakes out of self-protection.

Example: Brad scapegoats Jill for submitting a bad company report even though he did all the research.

48

167 reads

Just-World Hypothesis

Just-World Hypothesis

Believing the world to be inherently just, we interpret injustice as bad karma.

Example: Jackie broke her ankle because she made fun of Jill’s medical condition.

47

166 reads

Anchoring

Anchoring

We make decisions based on first impressions.

Example: “The label says gluten-free. It must be good for me!”

46

143 reads

Third-Person Effect

Third-Person Effect

We see ourselves as more immune to media than others.

Example: “See how brainwashed you’ve become?!”

47

145 reads

Fundamental Attribution Error

Fundamental Attribution Error

We judge everyone else on character but blame our shortcomings on the situation.

Example: If Jane is late for work, she’s lazy. If you’re late for work, it’s because of traffic.

55

301 reads

Curse of Knowledge

Curse of Knowledge

We believe that everyone knows the same things we do.

Example: Jane gets frustrated with her son for not understanding multiplication right away.

48

215 reads

Availability Heuristic

Availability Heuristic

We make snap judgments based on the most recent information.

Example: When an airline reports a crash, ticket sales go down until people forget about the incident.

50

183 reads

Naïve Realism

Naïve Realism

We privilege our “objective” view of reality over all others.

Example: “I see things for what they are—everyone else is misinformed.”

47

167 reads

Forer Effect (aka Barnum Effect)

Forer Effect (aka Barnum Effect)

We see ourselves reflected in things that could apply to many.

Example: “Today’s horoscope was spot-on!”

48

158 reads

Cognitive Biases

Cognitive Biases

A quick note about cognitive biases.

What are they?

Why is knowing about them crucial?

All humans make systematic errors in thinking—hurting our judgment.

Being aware of cognitive biases wi...

50

303 reads

Bandwagon Effect

Bandwagon Effect

Concepts, trends, and beliefs catch on as more people validate them.

Example: Jill believes buying an LV bag will make her look chic. Janet does, too.

49

252 reads

CURATED FROM

CURATED BY

ralcal

Commercial art gallery manager

This is the first part of 50 cognitive biases, as tweeted in an infographic by Elon Musk.

Related collections

More like this

A Lesson in Confirmation Bias

A Lesson in Confirmation Bias

Confirmation bias is when you actually seek out evidence to support a predisposed belief

In this strip, Dilbert's boss believes that his managerial skills can affect the company stock. His belief is later reinforced, mostly by coincidence. However, because he was affected by bias h...

The backfire effect

The backfire effect

  • Conffirmation bias is the tendency to favor information that confirms our opinions, whether it's true or not.
  • We're all guilty of this.
  • Your brilliant marshaling of data not only fails to persuade the believer, it backfires a...

The backfire effect

The backfire effect

Is a cognitive bias and it means that showing people evidence which proves that they are wrong is often ineffective, and can actually end up backfiring, by causing them to support their original stance more strongly than they previously did.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates