Backfire Effect - Deepstash

Backfire Effect

You interpret evidence that disproves your belief as a confirmation of it.

Example: You insist the world is flat because NASA faked all those photographs of Earth.


180 reads




Commercial art gallery manager

This is the first part of 50 cognitive biases, as tweeted in an infographic by Elon Musk.

The idea is part of this collection:

Top 7 TED Talks On Customer Success

Learn more about technologyandthefuture with this collection

How to create customer-centric strategies

The importance of empathy in customer success

The impact of customer success on business growth

Related collections

Similar ideas to Backfire Effect

A Lesson in Confirmation Bias

A Lesson in Confirmation Bias

Confirmation bias is when you actually seek out evidence to support a predisposed belief

In this strip, Dilbert's boss believes that his managerial skills can affect the company stock. His belief is later reinforced, mostly by coincidence. However, because he was affected by bias h...

The backfire effect

The backfire effect

  • Conffirmation bias is the tendency to favor information that confirms our opinions, whether it's true or not.
  • We're all guilty of this.
  • Your brilliant marshaling of data not only fails to persuade the believer, it backfires a...

The backfire effect

The backfire effect

Is a cognitive bias and it means that showing people evidence which proves that they are wrong is often ineffective, and can actually end up backfiring, by causing them to support their original stance more strongly than they previously did.

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates