The backfire effect - Deepstash
The backfire effect

The backfire effect

  • Conffirmation bias is the tendency to favor information that confirms our opinions, whether it's true or not.
  • We're all guilty of this.
  • Your brilliant marshaling of data not only fails to persuade the believer, it backfires and strengthens his or her belief.
  • You know how rare it is for one side to walk away with their opinion altered.
  • None of this makes sense. At best, you've spent a lot of time failing to change someone's mind. At worst, you've made an enemy or damaged a relationship.

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