Influence Type 2: Selling - Deepstash
How to Sell Anything

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How to Sell Anything

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Influence Type 2: Selling

Influence Type 2: Selling

At work, as in life, change—even if we say we want it— is difficult. Selling is a way to get buy-in and support for a new idea or culture shift. Whereas telling stops at a declaration of the what, selling digs into explaining the why (like why this strategy will work or how it’ll benefit everyone) in order to persuade others to get on board and, hopefully, excited. And it can occur from top-down, bottom-up, and laterally.


544 reads


You’ll Need to Use Influence in Any and Every Job You Have

You’ll Need to Use Influence in Any and Every Job You Have

Influence is one of those buzzwords that’s often associated with the top echelons of leadership or with a talent for sales or marketing.

No matter what field you work in or how senior your job—entry level, middle management, director, C-suite—you rely on influence to do your job. Naturally ...


714 reads

Influence Type 3: Consulting

Influence Type 3: Consulting

If you’re trying to make a big decision, you might reach out to a trusted friend for their perspective. But even though your friend may have fantastic advice, you’re ultimately in charge of whether or not to use it. Consulting at work uses the same principle: It’s a collaborative process based on...


410 reads

Use As Required

It’s essential to pause and first identify the outcomes you’re looking for. Do you want to get buy-in for your idea? Get a boss to treat you differently? Implement a more effective way for your team to work together? Then, knowing your audience and using the guidelines above, select the right mod...


440 reads

Influence Type 4: Collaborating

Influence Type 4: Collaborating

When an old problem persists, a company is thrown a curveball and there’s no precedent for how to handle it, or a team is tackling something new or different, it’s a good time to collaborate. And workers at all levels can exercise their leadership by providing the structure to communally 


459 reads

Influence Type 1: Telling

Influence Type 1: Telling

Because telling is the quickest way to wield influence, it’s well suited for emergencies and regulations. It’s authority driven, or top-down, meaning it’s usually distributed from higher leadership down through lower positions (from CEO to staff, from manager to direct report, and so on).



603 reads






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