Influence Type 2: Selling - Deepstash
Influence Type 2: Selling

Influence Type 2: Selling

At work, as in life, change—even if we say we want it— is difficult. Selling is a way to get buy-in and support for a new idea or culture shift. Whereas telling stops at a declaration of the what, selling digs into explaining the why (like why this strategy will work or how it’ll benefit everyone) in order to persuade others to get on board and, hopefully, excited. And it can occur from top-down, bottom-up, and laterally.

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jeffrich

Chiropodist

The idea is part of this collection:

How to Sell Anything

Learn more about career with this collection

Effective communication

Persuasion techniques

Closing a sale

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