Did you know anyone can set up a business that says it can help you grow your business?
They need no qualifications, they can just read some books, google some info, and set up programs and training for business.
Things like Canva and Lumen 5 can make you look sleek and professional online (for free), but it also means you’ve easily duped into believing a pretty sales page or social media account.
To avoid this, ask to speak to customers, not look at reviews. Anyone can write those, and the unscrupulous write them for themselves!
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Of all the things to keep an eye on, few know their numbers as well as they should: What are your basic profit requirements (i.e., what can you survive on?), good level of profit (business is sustainably profitable), and exceptional profit (money is available for investment in the business, rainy...
Communication is one of the defining issues for your new business.
It’s a well-trusted strategy to consider your Strengths, Weakness, Opportunities, and Threats(SWOT).
In addition, you must review and reflect regularly. It’s the first question I ask clients when we meet in the next session: What have you noticed? What has changed?
Create a start date that’s three to nine months in the future with clearly defined goals and actions for every month.
Ask the following:
Just because your Mum/Brother/Best mate said it’s a great idea, it doesn’t make it a business.
Find out what’s available. Do your research now to help you determine your products and services, price points, customers, opportunities and threats, and even your brand and marketing.
Goals – What will your business look like in one, five, and ten years?
Action – What actions have you planned to achieve your goals?
“Now” goals – These refer to the short-term things you need and long-term achievements you want.
You need a strong powerful marketing message. Once you know what you are selling, to whom, at what price, and with what desired outcome, then you need to hone your understanding of your perfect customers.
Running a business you want to get to know, like, and trust people can make it awkward...
Ensure you’re not reliant on your mates to spread the word. Define your market—your customers.
The more you define your customer, the more you know them.
Then, ask what language they use and ensure that features in your marketing strategy. This is essential for the next key strategy...
Reading these strategies to quitting your job, it can be all too easy to shut down to the idea—please don’t.
Get the right support around you (not friends and family), get the right business model and marketing strategy, and ask for help.
It’s scary to say “I don’t know the answer to ...
People won’t tell you that, at times, you’ll work ridiculously hard and have nothing to show for it. That can be soul-destroying.
To combat this, know why you want to quit your job and go it alone. It’s not enough to say it’s because you want to make money and work when you want. You have t...
What values matter to you most? Often, business owners who aren’t satisfied despite making fairly good profits and enjoying most aspects of business because they aren’t running a business aligned to their values.
Social media can be a marketing strategy, but for the person looking to quit their full-time job, it rarely sits alone. Ideally, you will have eight to ten routes to market:
Question your thoughts, actions, and beliefs at all times. It’s often where you may find missed opportunities with clients.
Before you go out looking for your first sale if you were at capacity, would your prices give you the profit you want?
Don’t start with low prices and think you can put them up later. You risk having to find a whole new set of customers if you do this, so get the pricing right at the start....
How you will make yourself available to build a business? Because that ensures its sustainability, too. On average, you want about 25% of your time available to start your own business.
However you manage your time, you must communicate your decision and ensure those around you adhere to t...
If you had the perfect business, what would it look like?
When answering this, if you don’t want to work Thursdays because you want to go to an art class, then write it. The big picture needs to address all areas of your life.
There are too many business owners who have cracked excell...
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Specialists build up a narrow skill set and reputation and become highly paid for it, but they become fragile as their professions disappear or evolve.
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