You need a strong powerful marketing message. Once you know what you are selling, to whom, at what price, and with what desired outcome, then you need to hone your understanding of your perfect customers.
Running a business you want to get to know, like, and trust people can make it awkward to have difficult conversations where you need to tell someone they aren’t delivering as promised or you need to increase your prices.
Learning how to be comfortable with difficult conversations will help.
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Learn more about entrepreneurship with this collection
How to ask open-ended questions
How to avoid awkward silences
How to show interest in others
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